She resides in Miami with her husband and two children. Silkworth graduated from the University of Texas at Austin with a Bachelor of Science degree in Advertising. This will drive efforts across the stations to execute the content initiatives and partnerships that further propel OTV to industry.

Prior to that role, she served as Senior Vice President, Group & Investment Director at Publicis Media, where she spearheaded investment across the multicultural division and managed the execution of strategic direction, business opportunity analysis and media tactics.Дuring her career, Silkworth has led strategic planning and investment duties for clients including Sprint, Samsung, Kraft, Miller Brewing Company, Allstate, Burger King, Kellogg's, McDonald's, Proctor & Gamble, Disney Parks & Resorts, Disney Studios and General Motors. The Corporation for Public Broadcasting (CPB) has promoted Kathryn Washington to the position of SVP/Television Content, effective December 19. Position: SVP, Content Development - Owned Television Stations
Job Summary:

The SVP, Content Development will be responsible for creating, leading and executing the multi-platform content vision and strategies across eight local brands and businesses.

In addition, she is charged with the development of progressive research strategies to generate revenue growth, engage consumers in innovative ways and advance the long-range business vision and strategy of NBCUniversal Telemundo Enterprises.ДЄ seasoned media expert, Silkworth was previously Executive Vice President, Managing Director for Publicis Media (formerly Starcom Mediavest Group) where she led the agencyвЂ™s largest transformation and defined its path to ensure its position as the top/leading U.S.

Silkworth is responsible for synthesizing insights from quantitative and qualitative data to provide expert guidance on brand performance, multi-platform viewing, and other key business goals. In her role, she develops and leads the programming and consumer research departments for Telemundo Network, Universo and its digital properties. Alix Steel and Guy Johnson, the hosts of Bloomberg Markets: Americas welcomed Katerina Simonetti, Morgan Stanley Private Wealth Management Sr. Lia Silkworth is Senior Vice President of Strategy and Insights for Telemundo. In August 2017, senior vice president of original programming Karim Zreik indicated that Marvel Television was working with ABC on a Jessica Jones-esque. Senior Vice President, Strategy and Insights

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